Oxford Street, London
Footasylum
Harled was commissioned to provide a full lighting design solution for the new 20,000 sq. ft. Footasylum store on Oxford Street in London. Reflecting the brands growing consumer demand for an experimental shopping experience, the new store centred heavily on digital capabilities, incorporating signage and product illumination.
The store was set to become the UK’s first click and collect outlet, and template for future stores across the country. The project was managed by teams from within Footasylum as well as appointed architects, alongside Harled, who together led the fit out and design from conception through to delivery.
Floor Space
20,000 sq ft
Visitors Every Day
500,000
The lighting brief centred heavily on corporate brand values and audience profile. Catering to a youthful demographic, Footasylum's focus on sneaker culture and urban fashion resonates with its target audience and the physical stores aim to reflect this, creating a destination store for fashion-forward streetwear enthusiasts.
Harled introduced the use of bright suspended linear lighting, driving customer focus to specific products, whilst linear shaped features highlighted key areas and tracker lighting to the floor mirrored surrounding illumination to create a futuristic affect.
In tune with corporate branding, a pantone specific green lighting was introduced, whilst secondary colours from the brand palette where incorporated, adding balance and harmony. The process saw changes across the brief as team site visits together recognised and identified improvements, and saw changes capable of enhancing the customer journey, adding focus and definition where needed.
‘The best store on Oxford Street’
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What The Client Said.
"Oxford Street is by far and away the UK’s most important and sought after physical retail location. As well as attracting hundreds of millions of shoppers every year, it is also a must-visit for any global brand seeking to understand the UK’s fashion landscape.
Having such an impressive and prominent store on Oxford Street will be pivotal to showcasing our incredible proposition to the whole world and internationalising the Footasylum brand."
Spokesperson
Footasylum
